Sara Lawrence headshot

Nicholas J. Zdravkovski

Senior Product Designer

LinkedIn

About

I design enterprise AI systems where trust, reliability, and human control are non-negotiable.

I’m a Toronto-based Product Designer and Team Lead with 18+ years of experience. Currently a Senior UX Designer working on enterprise-scale, AI-driven systems at Amazon Web Services (AWS), focused on their Cloud Contact Center platform – Amazon Connect. My work operates where automation meets operational risk— within environments where mistakes are costly and trust must be earned, not assumed.

I specialize in designing human-in-the-loop AI systems, including configuration experiences for building and orchestrating AI agents, AI-assisted workflows, communications, routing tools, and in-context recommendations embedded directly into agent and administrative workflows. My approach prioritizes reliability over novelty and control over unchecked autonomy.

A core part of my practice is building and evolving design systems that translate UX principles and UI designs into production-ready customer experiences. These systems enable teams to scale complex experiences, consistently across products – while preserving usability, accessibility, and trust.

Outside of work, I collect prompts and fonts, play and follow soccer obsessively, and am a proud father of three daughters who keep me grounded and honest.

Work Experience

2022 — Now

2019 — 2022

Head of Global UX at Avaya Inc.

Remote – Canada, USA, Ireland

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture
visual example 3 of design work - two tone sculptures

2019 — 2022

2016 — 2019

Lead UX Designer at Avaya Inc.

Remote – Toronto, Canada

2013 — 2016

Digital Art Director at Tag Advertising

Location USA

2005 — 2010

2010 — 2013

Senior Web Developer at Rapport Communications

Toronto, Canada

Awards

2025

AWS Global Accessibility Award

“Relentless Forward Progress" for leading efforts in resolving over 600 accessibility (a11y) violations throughout Amazon Connect.

2016

AIVA Communicator Awards

Received multiple awards at Tag Advertising for delivering marketing videos, micro-sites, and integrated campaigns for BMW, Philips, and High liner Foods.

2010

Durham Region Chairman's Award

Academic Excellence in Multimedia & Design

2010

Bert Dejeet Memorial Scholarship Award

In recognition of the top academic student athlete - 4.59 GPA

Skills

AI & Systems

Human-in-the-loop AI, Agentic workflows, AI configuration UX, Trust & observability

Design

UX strategy, UI design & interaction design, accessibility, design systems

Tools

Figma, HTML, CSS, JavaScript, User testing, Vibe coding

Education

2007 — 2010

Advanced Multimedia and Design - Honours

Durham College, Oshawa

2000 — 2004

Advanced Graphic Design – Honours

Durham College, Oshawa

Recognition & Recommendations

Sharad Bajaj, VP Engineering – Microsoft

“I worked closely with Nick during our time at Amazon Connect, and what sets him apart is his ability to design for scale without sacrificing the user experience. Nick doesn't just design interfaces; he understands the underlying system architecture. At Connect, where workflows can become incredibly complex, Nick was instrumental in simplifying the ‘Path to Production’ for our customers. He has a rare ability to take ambiguous requirements and turn them into high-fidelity, intuitive designs that engineers actually want to build. Any team looking for a designer who truly understands the intersection of product, engineering, and user needs would be lucky to have him”

Nancy McFalls, Senior Product Manager – AWS

“In the 3+ years I've worked at Amazon, Nick has been my go-to UX team member. He has a solid grasp on dozens of complex interfaces in the AWS service with the largest UI footprint. As the service matured, it was Nick who pushed for standardization – nudging teams away from bespoke controls to a consistent and accessible design system, providing information architecture guidance as new features launched, and setting up mechanisms so every team had access to UX support. He was an obvious choice for the GAAM Accessibility 'Relentless Forward Progress' Award in 2024, and I can't wait to see what he does next.”

Marta Guerra, Senior AI Designer – ServiceNow

“Nick is one of the most inspiring UX professionals I’ve ever worked with. Not just because of his exceptional design abilities or because he’s an accessibility and Design System guru, but because he’s genuinely a joy to collaborate with. Nick knows how to work seamlessly with other designers, PMs and developers. When I think about someone who inspires me both as a professional and as a person, when I find myself stuck with a challenge, I ask myself, “What would Nick do?” That’s how much I admire and respect this guy.”

Sara Lawrence headshot

Nicholas J. Zdravkovski

Senior Product Designer

LinkedIn

About

I design enterprise AI systems where trust, reliability, and human control are non-negotiable.

I’m a Toronto-based Product Designer and Team Lead with 18+ years of experience. Currently a Senior UX Designer working on enterprise-scale, AI-driven systems at Amazon Web Services (AWS), focused on their Cloud Contact Center platform – Amazon Connect. My work operates where automation meets operational risk— within environments where mistakes are costly and trust must be earned, not assumed.

I specialize in designing human-in-the-loop AI systems, including configuration experiences for building and orchestrating AI agents, AI-assisted workflows, communications, routing tools, and in-context recommendations embedded directly into agent and administrative workflows. My approach prioritizes reliability over novelty and control over unchecked autonomy.

A core part of my practice is building and evolving design systems that translate UX principles and UI designs into production-ready customer experiences. These systems enable teams to scale complex experiences, consistently across products – while preserving usability, accessibility, and trust.

Outside of work, I collect prompts and fonts, play and follow soccer obsessively, and am a proud father of three daughters who keep me grounded and honest.

Work Experience

2022 — Now

2019 — 2022

Head of Global UX at Avaya Inc.

Remote – Canada, USA, Ireland

Avaya OneCloud Contact Center (CCaaS)

1 min video demo reel

Illustration of multiple iphone screens
Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture
visual example 3 of design work - two tone sculptures

2019 — 2022

2016 — 2019

Lead UX Designer at Avaya Inc.

Remote – Toronto, Canada

2013 — 2016

Digital Art Director at Tag Advertising

Toronto, Canada

2010 — 2013

Senior Web Developer at Rapport Communications

Toronto, Canada

2005 — 2010

Awards

2025

AWS Global Accessibility Award

“Relentless Forward Progress" for leading efforts in resolving over 600 accessibility (a11y) violations throughout Amazon Connect.

2016

AIVA Communicator Awards

Received multiple awards at Tag Advertising for delivering marketing videos, micro-sites, and integrated campaigns for BMW, Philips, and High liner Foods.

2010

Durham Region Chairman's Award

Academic Excellence in Multimedia & Design

2010

Bert Dejeet Memorial Scholarship Award

In recognition of the top academic student athlete - 4.59 GPA

Skills

AI & Systems

Human-in-the-loop AI, Agentic workflows, AI configuration UX, Trust & observability

Design

UX strategy, UI design & interaction design, accessibility, design systems

Tools

Figma, HTML, CSS, JavaScript, User testing, Vibe coding

Education

2007 — 2010

Advanced Multimedia and Design - Honours

Durham College, Oshawa

2000 — 2004

Advanced Graphic Design – Honours

Durham College, Oshawa