About
I design enterprise AI systems where trust, reliability, and human control are non-negotiable.
I’m a Toronto-based Product Designer and Team Lead with 18+ years of experience. Currently a Senior UX Designer working on enterprise-scale, AI-driven systems at Amazon Web Services (AWS), focused on their Cloud Contact Center platform – Amazon Connect. My work operates where automation meets operational risk— within environments where mistakes are costly and trust must be earned, not assumed.
I specialize in designing human-in-the-loop AI systems, including configuration experiences for building and orchestrating AI agents, AI-assisted workflows, communications, routing tools, and in-context recommendations embedded directly into agent and administrative workflows. My approach prioritizes reliability over novelty and control over unchecked autonomy.
A core part of my practice is building and evolving design systems that translate UX principles and UI designs into production-ready customer experiences. These systems enable teams to scale complex experiences, consistently across products – while preserving usability, accessibility, and trust.
Outside of work, I collect prompts and fonts, play and follow soccer obsessively, and am a proud father of three daughters who keep me grounded and honest.
Work Experience
2022 — Now
Sr. UX Designer at AWS Applied AI Solutions – Amazon Connect
Remote – Toronto, New York, Seattle
2019 — 2022
Head of Global UX at Avaya Inc.
Remote – Canada, USA, Ireland



2019 — 2022
Professor at Durham College
Atlanta, GA
2016 — 2019
Lead UX Designer at Avaya Inc.
Remote – Toronto, Canada
2013 — 2016
Digital Art Director at Tag Advertising
Location USA
2005 — 2010
Lead Designer(Web & Print) at Dunning Golf
Toronto, Canada
2010 — 2013
Senior Web Developer at Rapport Communications
Toronto, Canada
Awards
2025
AWS Global Accessibility Award
“Relentless Forward Progress" for leading efforts in resolving over 600 accessibility (a11y) violations throughout Amazon Connect.
2016
AIVA Communicator Awards
Received multiple awards at Tag Advertising for delivering marketing videos, micro-sites, and integrated campaigns for BMW, Philips, and High liner Foods.
2010
Durham Region Chairman's Award
Academic Excellence in Multimedia & Design
2010
Bert Dejeet Memorial Scholarship Award
In recognition of the top academic student athlete - 4.59 GPA
Skills
AI & Systems
Human-in-the-loop AI, Agentic workflows, AI configuration UX, Trust & observability
Design
UX strategy, UI design & interaction design, accessibility, design systems
Tools
Figma, HTML, CSS, JavaScript, User testing, Vibe coding
Education
2007 — 2010
Advanced Multimedia and Design - Honours
Durham College, Oshawa
2000 — 2004
Advanced Graphic Design – Honours
Durham College, Oshawa

